Before any big pitch, the smart move is to run it past someone brutal first.
Someone who will tell you it's boring. Who will say "I'd delete this." Who pokes the holes while it's still safe to fix them.
Almost nobody has that person on call. So most stuff goes out untested, and the first person to react is the one whose "no" actually costs you.
AI can be that brutal reader. Right now. As anyone you want.
Here's the shift. You keep asking it to be the writer. Write my email. Write my proposal. Write my pitch.
Flip it. Make it the reader instead.
You already wrote the thing, or AI did. Now paste this:
You are [the exact person who receives this: my
skeptical prospect / the client deciding whether to
pay / my CFO / the employee getting this news].
Read what's below as that person. Be honest, not
polite.
Tell me:
- Where do you stop reading?
- What line makes you doubt me?
- What would make you say no?
- What question are you left with that I never answered?
Then rewrite one part so it lands better.
[paste your draft here]Now you get the reaction before it counts.
It will tell you the second paragraph is where it lost interest. That your price sounds high because you never said why. That you asked for a yes but gave no reason to bother.
These are the exact things a real person thinks and never says. They just go quiet and pass.
Use it on anything with a real reader on the other end. A proposal. A price increase. A cold pitch. A hard message to your team.
The trick is being specific about who reads it. "A skeptical CFO who hates fluff" gives you gold. "A reader" gives you nothing.
Most people send it, then find out what was wrong from the silence.
You get to find out first.
Stay sharp.
— Chris
P.S. Try it on one thing you're about to send and reply with the worst thing it said back. The harsh notes are the useful ones. I want to see what it caught.