Editor’s note: I did some research on the use of AI by companies and I thought this was worth sharing!
A stat dropped this week that honestly didn't surprise me at all.
88% of companies are now using AI in at least one business function.
Sounds great right? Until you see what comes next.
Only 39% report a significant impact on their bottom line.
So more than half of businesses spending real money on AI are getting basically nothing back. And fresh research out of Cognizant surveying 600 AI decision makers just confirmed exactly why.
Generic, off the shelf AI solutions are the number one reason businesses reject their AI provider.
Let that sink in for a second.
Here's what I see happening constantly.
A business owner hears about ChatGPT. Buys the $20/month plan. Asks it a few questions. Gets average answers. Decides AI is overhyped. Goes back to his old workflow and loses another six months.
That's not an AI problem. That's a strategy problem.
ChatGPT was built to serve a nurse, a student, a novelist AND a business owner all at once. It's not built for your margins, your customers or your specific bottlenecks. Expecting it to transform your business is like hiring a generalist intern and wondering why your revenue isn't moving.
The businesses actually winning with AI aren't using it as a chat tool. They're embedding it into their operations. Custom. Specific. Built around their exact problems.
Most people I talk to don't have an AI problem. They have a clarity problem.
They don't know which tools to combine, how to set them up or how to build something that actually runs without them standing over it every day.
Next week, should I break down one specific workflow that cuts 10 hours of weekly admin work? A real system, not theory. Just the exact steps.
Stay sharp,
@aianalyse